Double Down: Happy Trail

Double Down: Happy Trail

A good trailer is the difference between a commercial and an event, between heading to the cinema and waiting for a commercial-laden Wednesday night presentation on FX. It’s the difference between excitement and indifference, beguilement and feelings blase.

The most powerful trailers say just enough — throw in a few perplexing or laughable moments, some stirring visuals, and leave the viewer to imagine the proximate possibilities.

The red band trailer for David Fincher’s Girl with the Dragon Tattoo is a textbook example of how to do things right: a bunch of disconnected images of blood, action, pregnant stares and creepy cats set to a cover of Led Zeppelin’s Immigrant Song by Academy Award-winners Trent Reznor and Atticus Ross. It’s simple, loud and totally compelling — a fact not lost upon everyone’s favorite handimals:

The source material:

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This entry was posted on Thursday, September 15th, 2011 at 12:10 pm and is filed under Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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