Drunk Fundraising, Vol. I: Next Round’s On You
February 24th, 2014
Public radio pledge drives are the butt of many a joke. They turn listeners away. They upset otherwise mild-mannered people. They maybe even blur some ethical lines. But they work. They work so well a whole crowd-funding industry has cropped-up online based on the model. Would Kickstarter and Indiegogo be around if it weren’t for NPR and its member stations? Maybe, but at least a little credit is due.
Kickstarter and Indiegogo have managed to advance the model in one way public radio hasn’t: young people take note of crowd-funding campaigns online, but by-and-large change the station when they hear public radio pledge drives. In an effort to ensure the youth of today know that public radio membership campaigns are indeed targeting them, we have Drunk Fundraising, produced by Yours Truly and WNYC’s crack digital person, Amy Pearl. It’s a public radio take on the ingenious Drunk History series that recently made the leap from web series to full-blown TV show on Comedy Central. I’ll post another episode each day this week.
In this, the maiden voyage, UCB improv vets Danielle DiPaolo and Zack Poitras discuss their love for public radio, asking ye young folk to consider the merits of membership over martinis (after a few martinis):
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